Eliminating racial disparities in clinical trials

Overview

In response to the longstanding need to eliminate racial disparities in clinical trials, FCB Health launched the ClinicalEquality one-page site.

The goal was to create a compelling campaign that raised awareness about the issue and drove engagement toward the ASCO 2021 event. I was the sole UX architect and collaborated with a visual designer, producer, medical expert, and copywriter. My focus was on three critical aspects: the information architecture, content strategy and interactive design elements. Since its launch in November 2020, the microsite has garnered significant traction, with over 17 million unique visitors, and has received recognition from major publications including AdPrime, AMC Media Group, American Medical Association - JAMA Oncology, Bulletin Healthcare, PulsePoint Inc and Wiley.

It was also shortlisted in the Interactive/Website category at The One Show 2021, highlighting the microsite's effectiveness in driving petition signatures and fostering dialogue around racial disparities in clinical trials.

Visit the full site here and feel free to reach out to me for more information about the design process!